sE Electronics – A Golden Tribute for 25 Years of Innovation
Understanding the Project Vision
sE Electronics approached us with a special campaign: to create a cinematic 3D animation for their limited-edition 25th Anniversary Gold Microphone. This wasn’t just a product, it was a symbol of craftsmanship, legacy, and innovation.
The challenge was to create a premium visual experience that felt celebratory and iconic, without relying on traditional video shoots. The goal: highlight the golden finish, show off the intricate mesh detailing, and create a sense of motion, energy, and elegance worthy of a 25-year milestone.
Step-by-Step Process
From concept to final delivery, here’s how we crafted dynamic 3D animations that made this color launch shine.
Phase 1
Creative Direction & Storyboarding
We started by defining a visual direction that combined elegance, motion, and spotlight energy, drawing inspiration from luxury product commercials. The storyboard focused on key angles that would showcase the mic’s gold finish and signature grille.
Phase 2
Material Lookdev & Modeling Adjustments
The base 3D model was refined to elevate key physical details like the gold plating, mesh structure, and engraved anniversary badge. Materials were developed to realistically replicate brushed metal, fine mesh reflections, and smooth black matte.
Phase 3
Lighting & Scene Design
To create a premium, cinematic mood, we designed a stylized scene with high-contrast lighting, warm golden hues, and controlled reflections. The background remained minimal, allowing the product to feel iconic and center-stage.
Phase 4
Animation & Camera Work
We choreographed a slow, elegant camera movement to highlight craftsmanship and details, with subtle reveals, product turns, and momentary close-ups. Timing was synced to sound cues for maximum impact.
Phase 5
Rendering & Final Delivery
Rendered in Blender using Cycles, the final animation was polished with light compositing and color correction. The final video was optimized for use in social media campaigns, website banners, and product announcements.
The Final Visuals:
A Golden Moment in Motion
The final animation delivered everything the campaign needed, a premium, cinematic reveal of the 25th Anniversary Microphone. Every shot was designed to highlight the craftsmanship, golden finish, and iconic silhouette of this limited-edition product.
The result is a visual story that feels bold, elegant, and celebratory, exactly what the brand needed to mark a milestone moment without relying on traditional video production.
Want to Launch Your Product with a Cinematic Reveal?
Whether it’s a limited-edition drop or a new flagship release, we help brands stand out with premium 3D animations and product visuals that look as good as they perform.
Let’s make your next launch unforgettable.
